At Kwong On Cheong, soya sauce is more than just a condiment—it’s the heart of what brings joy to your meals. There’s no greater satisfaction for us than seeing families come together, enjoying a deliciously prepared dish made with our “KOC” brand sauces.
It’s possible that you’ve tasted our products under a different name because of private labelling. From time to time, we’re thrilled to reconnect with long-lost customers who’ve returned after a search for that familiar taste. Remember those conversations with family—your mom or aunt reminiscing about a special condiment brand they loved, only to find it no longer available? That could very well have been us.
As we continue our journey through the rich history of artisanal soya sauce, your support plays an integral role in shaping the future of our “KOC” brand. From the bottom of our hearts, we thank you and your families for your continued trust and loyalty.- Jimmy Song
In 1939, the iconic “Flying Horse” brand was officially registered. The image of a soaring Pegasus symbolised the belief that success would come to those who work hard and persevere. As the business grew, the company moved to larger facilities, first at Defu Lane and then to Senoko South.
The Founder unfortunately passed away in 1990, handing over the torch to his first son, Song Chun Cheong. Under Chun Cheong’s leadership, the company refined its recipes and started venturing into private labelling for various well-known brands in Singapore.